Brian Bowman's Site
BBowman67@yahoo.com
Professional: Brian Bowman
Brian Bowman is a skilled general manager with expertise in internet product strategy, product management and marketing. With 18 years of experience, he has overseen the development of many award-winning, consumer-facing websites such as: Yahoo 360, Yahoo Groups, Match.com, DisneyChannel.com, Oscar.com and "Who Wants to Be a Millionaire".
He is currently Chief Marketing Officer for Reply.com. Reply! is a pioneer in performance-based marketing and a major provider of leads to the real estate, automotive and financial service industries. Bowman's is the chief architect of marketing, traffic acquisition and product development. He helms the growth of Reply's network of websites, customer acquisition and lead generation. He has achieved and sustained a 200% increase in lead volume with a 50% reduction in cost per lead.
Prior to Reply!, Mr. Bowman was VP of community for Yahoo. While at Yahoo, he was solely responsible for all aspects associated with Yahoo's online community applications (360, Groups, Photos and Avatars) and community platforms (Blogs, Ratings & Reviews, Reputation and Message Boards). As one of the few people in the world to have created more than one multi-million member online community he has spent the past 10 years developing and running products based around member interaction and social networking.
Prior to Yahoo, he was VP of Product Management & Marketing for Infospace's search and yellow pages division, VP of Product Development for Match.com, VP & General Manager of ABC.com and held positions at Disney Channel, Tuner/Cartoon Network and USWeb / Cybernautics.
Mr. Bowman graduated from Purdue University with a BA in Fine Arts. He sits on two advisory boards: Affinity Circles and Circle Builder. He resides in Livermore, CA with his wife and two daughters.
To visit his professional profile please visit: Brian Bowman's Profile.
Recent speaking engagements: Inman 2007
Summary of Skills
Marketing:
Product:
Specialties:
He is currently Chief Marketing Officer for Reply.com. Reply! is a pioneer in performance-based marketing and a major provider of leads to the real estate, automotive and financial service industries. Bowman's is the chief architect of marketing, traffic acquisition and product development. He helms the growth of Reply's network of websites, customer acquisition and lead generation. He has achieved and sustained a 200% increase in lead volume with a 50% reduction in cost per lead.
Prior to Reply!, Mr. Bowman was VP of community for Yahoo. While at Yahoo, he was solely responsible for all aspects associated with Yahoo's online community applications (360, Groups, Photos and Avatars) and community platforms (Blogs, Ratings & Reviews, Reputation and Message Boards). As one of the few people in the world to have created more than one multi-million member online community he has spent the past 10 years developing and running products based around member interaction and social networking.
Prior to Yahoo, he was VP of Product Management & Marketing for Infospace's search and yellow pages division, VP of Product Development for Match.com, VP & General Manager of ABC.com and held positions at Disney Channel, Tuner/Cartoon Network and USWeb / Cybernautics.
Mr. Bowman graduated from Purdue University with a BA in Fine Arts. He sits on two advisory boards: Affinity Circles and Circle Builder. He resides in Livermore, CA with his wife and two daughters.
To visit his professional profile please visit: Brian Bowman's Profile.
Recent speaking engagements: Inman 2007
Summary of Skills
Marketing:
- Strategic planning, positioning, P&L management
- Performance marketing across SEM / SEO / Web Media / Email
- Profitable consumer acquisition and lead generation
- Segmentation & Research Mgmt
- CRM Mgmt
Product:
- Product planning, strategy and development
- Concept development - ideation to implementation
- Features, functionality & design
- Site flow & UI and usability - high level & detailed
- A/B & multivariate test & control
Specialties:
- Lead Generation
- Consumer & B2B performance marketing
- Transactional & eCommerce
- Lead Generation
- Social networking & online dating
- Media & Entertainment
